Cossette Acquires Majority Stake in PainePR

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

BOSTON Canadian firm Cossette Communication Group has acquired an 80 percent interest in PainePR, said the company.

“The acquisition of PainePR continues our U.S. growth strategy,” said Claude Lessard, chairman and CEO of Cossette, Quebec City, Canada, who noted the majority acquisition follows the firm’s acquisitions of Post & Partners in 2001 and Tarsitano Creative in 2003, among others.

Cossette acquired the stake for an undisclosed sum.

PainePR has about 50 staffers and offices in New York and Los Angeles, San Francisco and Orange County, Calif.





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in