NEW YORK Aquantive-owned Avenue A/Razorfish today launched a new division dedicated to search-engine marketing.
Called Avenue A/Razorfish Search, the arm will combine agency staffers focused on search and eonMedia, a search-engine marketing practice picked up in aQuantive’s purchase of Go Toast last December.
Until now, eonMedia was a standalone unit of aQuantive. The Seattle-based holding company’s technology unit, Atlas DMT, absorbed the rest of Go Toast following the acquisition, and renamed it Atlas One Point in May.
Harrison Magun, former managing director of eonMedia, will lead the 45-person search division. Rob Wilk, director of search marketing in the New York office, will continue search efforts on behalf of clients in the East.
Today, search marketing makes up an estimated 25 percent of Avenue A/Razorfish’s annual billings from clients like JP Morgan Chase, Gateway, Select Comfort and Peoplesoft. The agency expects about $300 million in billings this year, according to a company representative.
Avenue A/Razorfish Introduces Search Arm
