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BOSTON BJ’s Wholesale Club has invited six agencies to compete for its ad account, according to Pile and Co., the consultancy overseeing the review for the business.
They are: Connelly Partners in Boston, Eisner Communications of Baltimore, and New York agencies Cliff Freeman and Partners, DiMassimo Carr Brand Advocates, Pedone & Partners and Tucker Hampel Stefanides.
Cliff Freeman is backed by MDC Partners; the rest are independents.
Finalists will be named next month.
The Natick, Mass.-based client spent $7 million on ads last year but just $300,000 through July 2004.
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