Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
BOSTON Meow Mix this weekend breaks TV spots introducing its line of wet cat food via independent McCarthy Mambro Bertino.
One 15-second execution shows an orange tabby, wearing a yellow rain slicker and hat, performing the well-known “Meow-meow-meow-meow” jingle. Another 15-second commercial features a singing cat sporting goggles and water wings. A voiceover says, “Now, cats can’t wait to get wet. Introducing new Meow Mix wet pouches in seven deliciously fresh flavors.” The spots are tagged, “Tastes so good, cats ask for it by name.”
“Meow
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in