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CHICAGO Coors Brewing has launched three new TV spots from Foote Cone & Belding for Coors Light that tout the brand as “the coldest tasting beer in the world.”
The 15-second spots broke during the ABC telecast of Thursday night’s National Football League opener. Against icy imagery, one spot tells of how other beers are heat pasteurized, while Coors Light is frost-brewed. Two others explain that Coors Light is shipped via refrigerated trucks and rail cars, while other brands are shipped warm.
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