Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
LOS ANGELES Sony Electronics tonight kicks off its largest marketing push for a single product category with a new spot featuring singer Macy Gray, who is shown strutting with the new Network Walkman Digital Music Player to her cover of Aerosmith’s “Walk This Way,” a company executive said.
The advertising, by WPP Group’s Young & Rubicam Brands, will encompass more than 24 products that relate to Sony Connect Music Service, often combining the product with the downloading service.
“This
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in