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SAN FRANCISCO California’s largest utility, Pacific Gas & Electric, has put its $10-20 million ad account in review, a client representative said.
PG&E advertising is currently being handled by WPP’s J. Walter Thompson, San Francisco; requests for proposals will go out this fall, the rep said.
The utility, serving 14 million people, regularly reviews its large contracts and had not done so with its five-year JWT account, said John Nelson, PG&E spokesman. It was not determined whether the incumbent would participate in the review.
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