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NEW YORK In an effort to get early adopters back onto Carribean beaches, Blur Advertising is launching an estimated $2 million campaign for Turks and Caicos, an archipelago that agency president Joseph Tolton calls “underdeveloped in a positive way.”
Three print ads breaking in September issues of magazines including Carribean World, Carribean Travel & Life, Conde Nast Traveler and Bridal Guide depict the pristine beaches and waters of Turks and Caicos islands. “Beautiful by nature” is the tagline.
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