Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
BOSTON The American Legacy Foundation today breaks two spots from its national “Crazyworld” anti-smoking campaign via Havas’ Arnold and MDC’s Crispin Porter + Bogusky.
“Manipulator” and “Radiation People” highlight different harmful chemicals found in cigarettes, such as ammonia and polonium. The new efforts continue the strategy of portraying a world with cigarettes as surreal and “crazy.”
The spots, tagged “Welcome to Crazyworld,” will air on The WB and MTV, among others, through August. The executions were jointly developed by Arnold in Boston and CP+B in Miami
The client spends approximately $80 million annually on ads.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in