Mark Wilkins recently joined the National Academy of Sports Medicine (NASM) as vp of marketing. In this role, he will oversee strategic branding and promotions in regard to health and fitness performance, and sports-medicine certification and education. NASM, an international organization with more than 100,000 members, operates an Olympic and professional athlete-training facility at its Calabasas, Calif., headquarters. Before coming to NASM, Wilkins was vp of strategic planning at Roddan Paolucci Roddan Advertising, Palos Verdes, Calif.,
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