NEW YORK Digital cable and satellite music outlet Fuse, a unit of Cablevision, has selected KSL Media for its estimated $5 million media management services account, which includes planning, buying and strategic development.
KSL has developed an integrated campaign, which breaks immediately and includes TV spots, out-of-home efforts, print and alternative media, aimed at Fuse’s core audience of younger viewers along with the New York advertising community. The goal is to gain a broader fan base as digital conversions continue.
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