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LOS ANGELES WPP Group’s Young & Rubicam Brands is expected to win Callaway Golf’s estimated $25 million creative account, sources said.
The Irvine, Calif., agency’s win followed what became a three-way shootout that included Dentsu’s Colby & Partners in Santa Monica, Calif., and independent Matthews Evans Albertazzi in San Diego. Independents Doner in Irvine, Calif., and Ground Zero in Marina del Rey, Calif., departed the review in an earlier round.
The incumbent, Interpublic Group’s Dailey & Associates in West Hollywood, Calif.,
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