DALLAS A Southwest Airlines campaign to introduce a new Spanish online booking engine hits cruising altitude with three television commercials that air during the Copa America soccer tournament this month.
While the “Vamonos” campaign officially broke Wednesday, the major push begins Tuesday with broadcasts of the Copa America competition on the Univision Spanish-language network, said Southwest spokeswoman Edna Ruano. The soccer tourney runs from Tuesday through July 25, culminating in the championship of the Americas.
Two of three commercials produced by Dieste Harmel & Partners in Dallas pitch the low cost of Southwest fares, while the third depicts a situation in which language plays a barrier between a newly infatuated man and woman at an airport.
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