Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK WPP Group’s Young & Rubicam has retained creative duties on Cadbury Schweppes’ 7Up brand after a shootout with MDC Partners’ Crispin Porter + Bogusky, the client confirmed. Brand spending was about $25 million last year, per Nielsen Monitor-Plus.
Y&R, which also handles Cadbury’s Dr Pepper, is said to have pooled resources from multiple offices—including New York and San Francisco—for its creative presentation, which took place two weeks ago. CP+B presented last week, according to sources.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in