Anguilla Wants More 'Heads in the Beds'

NEW YORK The Anguilla Tourist Board will launch a $1.2 million print campaign in September, the first effort developed without its in-house creative team in three years. The work, slated to break in September, is a new branding effort by Irwin Slater, a New York shop that won the account in January.

Employing “Feeling is believing” as a tagline, ads are intended to broaden awareness beyond the select group of affluents who visit the island in the British West Indies.