Mr. Superpages Debuts in KB+P's Verizon Spot

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

NEW YORK Kirshenbaum Bond + Partners has traded Gary Coleman for a new spokesman, Mr. Superpages, an animated icon that is the face of Verizon Superpages’ $15 million integrated campaign.

The work, which includes three 30-second TV spots and myriad print and outdoor executions, uses the tagline, “Online. On your cell. In the book,” to showcase the multiple ways users can access the Verizon Superpages. Direct mail and online advertising, created by KB+P’s Dotglu unit, are also included.

In



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in