NEW YORK Nielsen Media Research on Tuesday said it filed a response to the lawsuit brought by Univision Communications against the TV ratings firm earlier this month. Univision, the largest Spanish-language broadcaster, asked the Los Angeles State Superior Court for a preliminary injunction that would prevent Nielsen from launching its local people meter service in L.A. on July 8.
Nielsen’s response comes on the same day representatives of the Don’t Count Us Out coalition testify before the Los Angeles City Council.
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