Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
7,000
Pounds of Jelly Belly candies that Ronald Reagan ordered for his inauguration in 1981. Reagan had been a fan of the miniature jelly beans since 1967, when the company began sending cases of them to the first-term California governor to help him quit smoking. Few public figures have so single-handedly boosted a brand. Sales of Jelly Bellys tripled in 1980 and 1981, when the national press caught on to Reagan’s fondness for them. When he was still governor, Reagan wrote to Herman Rowland, president of Jelly Belly maker the Herman Goelitz Candy Co.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in