Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK Call it a tailwind courtship—one that moves at about 200 miles per hour.
Charlotte, N.C., shop Boone/Oakley is helping the Speed Network launch its first reality dating series, I Wanna Date a Race Car Driver, in which fans perform stunts to win the affection of their favorite Nascar hero or heroine.
A series of print ads juxtapose a photo of a stereotypical dashing, windswept race car driver with significantly more cerebral suitors, including bespectacled accountants, chemists and a podiatrist with a pursed mouth and greasy locks.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in