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NEW YORK World Wrestling Entertainment has awarded its estimated $8 million media account to the Media Kitchen following a review, according to the agency.
The shop, part of MDC Partners’ Kirshenbaum Bond + Partners network, bested MPG and Optimedia, both in New York; JL Media in Union, N.J. and Harmelin Media in Bala Cynwood, Pa. The shop will handle planning and placement of traditional and alternative media advertising. Regional and national advertising will include both consumer and trade ads.
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