Inside The Mind Of A WaPo Reader

WaPo readers are an interesting bunch. And according to the Audit Bureau of Circulations, they are also educated, well-off and married. In the most recent reader profile spanning March 2005 through February 2006, the ABC surveyed two samples of WaPo readers, totaling 5,960 completed interviews. (For sample breakdowns, see below the jump). 52% of WaPo readers are women, compared to 48% of men. 43% in sample one are college graduates or above, compared to 385 in sample two. While 40% in sample one are raking in six-figures, the same is true for 36% of sample two. But don't cry for sample two. More than half of each sample is bringing in more than $75K. More than 50% of WaPo readers are married. 10% are divorced. 41% have kids, but only 20% have kids 12-17. That's a lot of little tykes. 42% of WaPo readers are 35-54, the largest age group. 30% are 18-34 and 28% are 55+ (this could explain that high married percentage). More than 70% are employed, although less than 60% are employed full time. A plurality are working in a "professional" field. The first sample includes DC, plus Charles, Montgomery and Prince George's counties in MD and Arlington, Fairfax, Loudoun and Prince William counties in VA, plus the independent cities of Alexandria, Fairfax, Falls Church, Manassas and Manassas Park. The second sample includes DC, plus Allegany, Calvert, Charles, Frederick, Montgomery, Prince George's, St. Marys and Washington counties in MD; Fulton County in PA; Arlington, Clarke, Culpeper, Fairfax, Fauquier, Frederick, King George, Loudoun, Orange, Page, Prince William, Rappahannock, Shenandoah, Spotsylvania, Stafford, Warren and Westmoreland counties in VA, plus the independent cities of Alexandria, Fairfax, Falls Church, Fredericksburgh, Manassas, Manassas Park and Winchester. It also includes Berkeley, Grant, Hampshire, Hardy, Jefferson, Mineral and Morgan counties in WV.

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Inside The Mind Of A WaPo Reader

Patrick

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