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NEW YORK Philadelphia is taking an unprecedented step in its courtship of gay travelers by airing the first television spot by a U.S. city aimed at that demographic.
The city has appealed to the gay market before. In November, it ran two print ads that depicted Betsy Ross stitching a rainbow flag—a symbol of gay pride—and Ben Franklin flying a rainbow kite.
“There’s been a ton of municipalities at this point [that] have done gay marketing, but none of them have gone into TV,” said Mike Wilke, founder of Commercial Closet, a nonprofit association and Web site that monitors the way gays and lesbians are portrayed in advertising.
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