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When both lizards and lawyers are involved, you know the fight is getting nasty.
The brawl between Anheuser-Busch and Miller Brewing Co. went to court and into the bayou last week. A-B brought back Louie the Lizard to mock Miller in TV and radio spots, while a federal judge in Milwaukee heard arguments from Miller to block A-B’s marketing tactics, in particular its claim that Miller is South African-owned.
U.S. District Judge Lynn Adelman’s ruling had not been released by press time on Friday.
In its request for an injunction, Miller alleged that A-B distributors have placed stickers reading “Queen of Carbs” and “Owned by South African Breweries” on Miller products.
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