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LOS ANGELES Blockbuster this week will break a TV campaign for its Game Rush store-within-a-store concept that illustrates how gaming can get into one’s head, literally.
The two spots from J. Walter Thompson, Chicago, feature young gamers who have battles going on in their brains. One ad shows a girl fidgeting in her sleep, obviously dreaming. She wakes up at the console and starts playing a game. The screen then fills with the Game Rush logo.
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