If you happen to have $20 million to burn and like the idea of Patrick Swayze drifting meaningfully across the night sky in the International Space Station, this may be your lucky day: Steven Barber wants to make it happen.
Barber says he’s gotten the 51-year-old Dirty Dancer (and onetime No. 1 box-office draw) to agree in principle to be the first celebrity in space. What he needs now is a corporate sponsor to pay the tab.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in