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CHICAGO McDonald’s unveiled spots in the latest round of global advertising in its “I’m lovin’ it” campaign, including two touting the signature Big Mac and French fries.
A Leo Burnett spot was shot in Sydney, Australia. Promoting the Big Mac sandwich, it presents a man eating a Big Mac amid the hustle and bustle of strolling along a boardwalk. A jingle includes the lyrics, “The Big Mac purpose stays the same,” before launching into the familiar “Two all-beef patties …” refrain.
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