DALLAS The Richards Group’s new TV campaign for Johnny Carino’s promotes the restaurant’s distinct personality and introduces the tagline, “Your place in the Italian countryside.”
The independent Dallas agency created two 30-second spots for Johnny Carino’s parent company, Fired Up! Launched yesterday, the campaign also includes print, radio, outdoor and in-store materials, which broke earlier this year, the shop said.
“Cheese Maker” opens with an unassuming man riding his bike through the Italian countryside. As he passes a group of teenage schoolgirls, they begin screaming wildly as they chase him down a cobblestone street.
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