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DALLAS The San Antonio Express-News is launching a bilingual weekly called Conexion this Wednesday, the newspaper said.
To support the new Hearst publication, San Antonio-based Creative Civilization has created a campaign that includes TV, print, radio, bus wraps and outdoor advertising. “The weekly voice of la cultura” is the tagline.
English and Spanish-language TV spots break today and feature six San Antonians pronouncing the same name differently to demonstrate the various levels of acculturation present in the city, the shop said.
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