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INDIAN WELLS, CALIF. California advertisers suffer under the “broadest consumer protection and false-advertising statutes in the country,” said Michael K. Brown of ReedSmith, speaking at the Los Angeles Advertising Agencies Association spring conference on Friday.
Brown, an attorney with the Los Angeles law firm, characterized the fact that advertisers can be “sued again and again, even after a settlement” as a recurring nightmare for advertisers, “a jurisprudential version of Groundhog Day.”
In California, suits can be brought by just about anyone, with no obligation to show injury, Brown said, prompting “entrepreneurial plaintiffs’ lawyers to abuse the statutes and use them in ways they were not intended.”
Brown
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