'Tis The Season To Be Shampooing The Carpet

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

The phrase “filthy rich” gains fresh resonance in a spring-cleaning poll by Opinion Research Corp. Most adults (79 percent) said they intend to do some sort of spring cleaning. However, people with household income under $50,000 planned to spend significantly more time tidying up (9.2 days) than those with income above that threshold (6.6 days). Predictably, women were more likely than men to say they’d engage in spring cleaning (82 percent vs. 75 percent). Those of you who’ve never waxed a piece of furniture in your life (and you know who you are) may be astonished to learn that half your compatriots view it as a regular chore.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in