CHICAGO Leo Burnett continues Nintendo’s 6-month-old “Who are you” ad campaign by showing how the games affect people’s everyday lives.
In one spot for the company’s GameCube console, a teen in a therapist’s office shows how he is living out the personalities and experiences of the characters in his video games. As his therapist asks who he is, the young adult describes himself as characters in various games.
Another spot, touting the company’s Game Boy Advance, shows how the hand-held unit allows people to play the games anywhere.
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