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NEW YORK SunCom contrasts the evolution of the cellular phone with the stagnation of service plans in a $15 million campaign introducing the company’s flat-rate plan, which includes a new TV spot that breaks Wednesday.
The spot, by MDC Partners’ Margeotes|Fertitta + Partners in New York, shows the passage of time via cell-phone users on a city street. The ad opens in 1983, when a young man totes a bulky portable down the street. Seconds later, a “career woman” speaks into a slightly smaller phone.
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