RIP: Cella Irvine

Digital media pioneer was 59.

Try to think, for a moment, what a vice president and general manager of new media at Hearst Corporation might have been working on. In 1994.

That was a critical juncture in the career of Cella Irvine, who passed away earlier this month at age 59 from thyroid cancer. From The New York Times obituary:

At Hearst, Irvine guided the company’s first digital ventures, including an interactive newspaper and the marketing of CD-ROMs.

Within two years she was the general manager of Sidewalk, an early online guide to local businesses started by Microsoft.

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