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NEW YORK Steve King, chief executive officer of Zenith Optimedia EMEA (Europe, Middle East, Africa), was appointed CEO of Zenith Optimedia Group, the company said on Thursday.
King, who has spent most of his career at Zenith Optimedia and its predecessor companies, succeeds the Publicis Group-owned company’s longtime CEO, John Perriss.
King began his career on the media side, working at HTV, before moving to Bates Dorland in 1982. After two years, he joined McCormicks, now known as Publicis, to head up buying on Renault.
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