Bloomberg Businessweek Cover Showcases the Power of Words
Creative director Robert Vargas rekindles a winning, stark formula.
In 2014, the cover of the June 23 issue of Bloomberg Businessweek looked like this:
This morning, a similar and equally powerful cover design was unveiled for the June 6, 2016 issue:
Both covers were conceived and designed by creative director Robert Vargas. A rep for the magazine tells us that in each case, Vargas felt that the compelling nature of the quotes erased the need for images or illustrations. “Quotes from the story drove his creative decisions.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in