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DALLAS Viva Partnership has established a separate media division called Viva Media.
The new unit, which began operations in January, lists Wells Fargo, Jack Daniels and McCormick Co. among its clients.
Miami-based Viva Partnership previously handled media for clients with a staff of two, including Deborah Richmond, at a satellite office in San Antonio. Six-year veteran Richmond will now lead Viva Media’s staff of three as executive vice president in San Antonio, where she said the talent pool is greater than in Miami.
“Since
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