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BBH to Build Gold Toe’s Brand Presence
NEW YORK Bartle Bogle Hegarty has landed creative duties on Gold Toe Brands’ estimated $4 million account.
BBH is charged with creating a brand identity for the sock manufacturer, primarily through in-store materials, said Trish McHale, client evp of marketing. Incumbent Cole & Weber/Red Cell in Portland, Ore., participated in the review, but lacked the department store retail experience that won BBH the account, McHale said.
“We’re looking to finalize a positioning that reminds people why Gold Toe is the standard of quality in socks,” said McHale.
BBH
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