Sprite Introduces Pint-Size Spokescharacter

NEW YORK Coca-Cola’s Sprite on Saturday will unveil three spots and a new spokes-
character within the “Sprite Rising Stars Slam Dunk” competition on TNT’s NBA All-Star Night cablecast, according to the company.

“Lebron,” “Two Sprites” and “What’s Better Than Sprite?” each showcase a 10-inch tall figure named Miles Thirst.

Thirst has an Afro and a healthy dose of attitude. Sprite’s “Obey Your Thirst” tagline is referenced directly by the spokescharacter in each spot. The ads were created by Ogilvy & Mather in New York and will run throughout the year on cable and network television.