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NEW YORK Old Navy said on Tuesday that it has retained consultancy Pile and Co. to conduct a search for an ad agency to help with general-market creative. The apparel retailer’s in-house team will remain intact.
The client spent $130 million on U.S. ads through October, per TNS Media Intelligence/CMR.
“As part of our continually evolving ad strategy, we want to bring in some fresh insights as we look to position ourselves for future growth and continue to innovate,” said Jonathan Finn, Old Navy representative.
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