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NEW YORK Young & Rubicam this weekend launches two campaigns for AT&T that tout the telecom’s breadth of consumer offerings and its global networking capabilities for businesses. The double-barrel approach will be backed by more than $200 million, according to the Bedminster, N.J.-based client.
The business campaign introduced the tagline, “The world’s networking company.” The consumer effort is tagless, but uses the ampersand from the AT&T name to emphasize the connectivity of its service offerings, from local and long-distance calling to Internet and broadband access.
The
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