Dean Baquet Recalls His Earliest Experiences with Sponsored Content
Long before the term "native ad," Baquet wrestled with something called "Pure South."
This is pretty funny.
A few hours before a March 31 event at Ohio’s Oberlin College and Conservatory, Dean Baquet sat down with a group of student reporters that included Oliver Bok, news editor of The Oberlin Review. When Bok asked The New York Times executive editor about the murky challenges of sponsored content, Baquet put it in perspective. We’re talking All The President’s Men-era perspective:
“When I started out as a reporter in New Orleans, we used to do something that I’m embarrassed to talk about now.
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