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American automakers are criticized for failing to cater to female consumers. But you can’t altogether blame the companies for wishing men did all the car buying. In a new survey by Good Housekeeping, 57 percent of women (vs. 47 percent of men) said a low purchase price is “extremely important” to them when buying a car. Women were less likely than men (28 percent vs. 38 percent) to say that “buying American” is very important to them when shopping for a car.
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