Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
CHICAGO Red Lobster has asked several agencies for ideas about the chain’s advertising, which has been handled by Havas’ Euro RSCG Tatham Partners for five years, sources said. The client spends $70 million annually on domestic ads.
The calls are being made Kim Lopdrup, formerly COO of North American operations for Burger King, who joined the Red Lobster division of Orlando, Fla.-based Darden Restaurants in December, sources said.
Lopdrup has been auditing all aspects of Red Lobster’s marketing, a client representative said earlier this month.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in