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CHICAGO Gardner Geary Coll has enlisted StarLink Worldwide to handle various media assignments estimated at $25 million in billings after a pitch that included Carat.
GGC president Bob Gardner said that the shop chose to partner with StarLink because GGC works with many national clients that are accustomed to the services a large media services firm can provide. “Is it the best use of our resources to have all the bells and whistles we need to keep up with the big three holding companies, or is it better to partner with a large media company who has all the resources?” asked Gardner.
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