'We're No Longer Looking For Someone Who Can Deliver The Perfectly-Crafted Message'
That’s what Jon Bellinger, VP of social media strategy at Ketchum Inc, told Mark Ragan about what Ketchum looks for in new PR pros.
Instead, they want digital natives who “know the rules of engagement instinctively on the web.”
Someone who has immersed themselves in the “weird wonderful world of Internet culture” will be a more desirable hire, because “organic” content is more appealing than anything branded.
Tom Fishman, MTV’s manager of social media & community, added that a new PR skill is “amateur psychologist” because you need to figure out what makes your “community” tick.
“It’s
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