GSD&M on the Sidelines As Kinko's Alters Strategy

GSD&M has seen its role on Kinko’s change drastically in the two years since it won the account, as the client has cut spending and shifted its focus from mass marketing to a more targeted approach.

The Dallas company, which for years positioned itself as a place for individuals and small businesses to do copying and printing jobs, is now emphasising contract document services to the commercial market. “It was really a natural evolution. … We’re still focused on the local market and consumer, but our biggest growth engine is the business outsourcing market,” said client rep Maggie Thill.