Now That's Appreciation
Ever feel unappreciated at work? Sure you do.
That might have been what was going on at SHIFT Communications when a client showed up with two stretch limos to take the entire PR team for a day at the spa.
“Although we’ll never turn away a gift basket, the mani-pedi-limo party clearly set a new bar for client gratitude,” wrote SHIFT’s blogger Todd Defren.
“More importantly, you could sense the happy buzz that this event caused across the entire office. We were ALL happier, across ALL teams, knowing that the Agency’s hard work was being recognized.
“There will come a day in the not-so-distant future when a member of the Mobclix PR team at SHIFT will find themselves working late in the office, trying to reach an overly-ambitious outreach goal. When that day happens, my guess is that they’ll be happy to do so.
“(Well, happier. At least they’ll think twice about biting their nails in frustration.)”
Not every agency can have a startup client with cash to spend on limos, it’s true. But what a gesture of goodwill. Makes the job feel that much less like a job and more like fun, right?
