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LOS ANGELES Tickle has chosen independent SendTec as its creative and media agency, confirmed Steven Comfort, vice president of marketing and sales at the online dating service. Comfort estimated that Tickle could spend $20 million in 2004 as it considers its first offline advertising.
The St. Petersburg, Fla., agency was in a final-four shootout Dec. 18-19 against three other direct-response marketing shops: WPP Group’s Wunderman, San Francisco; A. Eicoff & Co., Chicago; and independent Laughlin, Marinaccio & Owens, Arlington, Va.
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