CHICAGO McDonald’s has tapped Omnicom Group’s DDB to handle a global advertising project touting its French fries after a shootout with fellow client roster agency Leo Burnett, DDB confirmed on Friday.
“DDB is proud to continue to strengthen its long-term partnership with McDonald’s, and we look forward to sharing a memorable, hard-working French fries campaign with the world,” said Bob Scarpelli, chairman of DDB in Chicago and DDB’s U.S. chief creative officer, in a statement. DDB is McDonald’s lead ad agency in the U.S.
Two weeks ago, the Oak Brook, Ill., fast-food company awarded a similar project touting its signature Big Mac sandwich to Publicis Groupe’s Burnett. Both campaigns will break in 2004, according to McDonald’s executives. The Big Mac effort will likely break in the spring, while French fries is expected in the summer. Both campaigns will employ McDonald’s global “I’m lovin’ it” tagline.
Billings for the Big Mac and French fries campaigns were not disclosed. McDonald’s spends an estimated $1.3 billion on global advertising, about $700 million of which was spent in the U.S., according to Nielsen Monitor-Plus.
McD's Fries Go Global With DDB
