Local Mobile Advertising Will Hit $3.1 Billion In Five Years

Local mobile advertising is growing, and fast, so maybe that’s where you want to be in the coming months? Newspaper groups like Belo, Hearst, MediaNews Group and Cox think so— they’ve all inked deals with a company called Verve Wireless, which publishes and monetizes mobile content. Verve now “mobilizes” 450 media properties and covers the top 200 DMAs in the U.S.

Mobile advertising as a whole is predicted to jump 26 percent this year while overall marketing spending drops 7 percent.